Calculate your hotel commerce ROI
With room revenue growth projected at only 2% for 2025, ancillary revenue is now a top-three growth lever. See your potential uplift from intelligent upsells, higher conversions, and operational efficiency.
*Sources: PhoCusWright U.S. Hotel & Lodging Market Essentials 2025; Cornell Center for Hospitality Research 2025; AHLA/STR 2025 State of the Industry Report. Our calculator uses conservative 4-10% range (lower end of industry consensus).
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Enter your property basics and see potential revenue uplift instantly. Industry-validated benchmarks from PhoCusWright, Cornell, and STR research.
Your Potential Annual Uplift
Baseline Annual Revenue: —
Based on — rooms, —% occupancy, $— ADR
Where This Uplift Comes From
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Industry-validated benchmarks
Our ROI model applies conservative estimates based on recent hospitality research from PhoCusWright, Cornell, STR, and AHLA—the leading sources for hotel performance data.
PhoCusWright Research
U.S. Hotel & Lodging Market Essentials 2025 reports that properties adopting systematic ancillary merchandising tools see up to 60% lift in non-room revenue.
With room revenue growth projected at only 2% for 2025, ancillary services are now among the top three growth levers for both branded and independent properties.
Our model uses conservative 20-30% ancillary uplift (lower end of reported range).
Cornell Hospitality Research
Center for Hospitality Research (2025) profit management roundtable found properties implementing unified ancillary reporting saw 5-8% profit improvement.
The roundtable emphasized that ancillary revenue remains under-tracked at half of full-service hotels—representing significant untapped opportunity.
Our model assumes 4-10% total revenue uplift (conservative to median industry range).
STR & AHLA Industry Data
2025 State of the Industry Report shows moderate RevPAR growth of 2.6% year-over-year and highlights ancillary revenue capture as emerging strategic priority.
Industry consensus across STR, PhoCusWright, and Cornell shows 5-15% total revenue impact from tech-enabled ancillary merchandising.
Our calculator uses 4-10% range (conservative end of consensus estimates).
Conservative approach: Our calculator uses the lower end of industry-reported benchmarks. Most properties see results at or above median projections. Request custom analysis for property-specific modeling using your historical performance data.
Research Sources & Methodology
- PhoCusWright. (2025). U.S. Hotel & Lodging Market Essentials 2025. Properties adopting systematic ancillary merchandising tools (e.g., Sabre SynXis, Oracle OPERA-integrated retail modules) report up to 60% lift in non-room revenue. Room revenue growth projected at only 2% for 2025; ancillary services identified as top-three growth lever.
- Cornell University School of Hotel Administration. (2025). Center for Hospitality Research: Profit Management Roundtable. Properties implementing cloud-based P&L analytics with unified ancillary reporting saw 5-8% profit contribution improvement. Roundtable emphasized ancillary revenue remains under-tracked at half of full-service hotels.
- American Hotel & Lodging Association / STR. (2025). 2025 State of the Industry Report. RevPAR growth of 2.6% year-over-year. Industry moving toward profit-based indexes augmented with ancillary segmentation. Ancillary revenue capture highlighted as emerging strategic area for upper-tier urban hotels.
- Industry Consensus. Hospitality technology and revenue management providers report attribute-based and dynamic pricing tools yield 30-60% ancillary revenue growth when deployed with integrated CRM-driven personalization. Tools bundling experience upsells within direct booking flows cited as particularly effective.
Methodology: Our ROI calculator applies conservative assumptions from the lower end of industry-reported ranges. Baseline revenue calculated from rooms × occupancy × 365 × ADR, plus estimated ancillary spend ($90/guest industry average for mid-tier properties). Uplift range of 4-10% applied to total baseline, representing conservative to median industry projections.
Disclaimer: Results vary by property type, current ancillary capture rate, direct vs. OTA channel mix, and operational baseline. This calculator provides preliminary estimates. Request custom analysis for property-specific modeling using your historical data.